Can Bush sell us on another Iraq war? Now that we're in a period of post-invasion war disillusionment, and we're discovering the depths of the falsehoods used to sell the war on Iraq, it is a good time to point out a bit of historical context: basically, that we've been here before, and may fall for it again.
(Warning: this was the topic for a doctoral dissertation that I once considered, so it may be long, boring and overly detailed - but you may see interesting parallels to the Iraq war propaganda environment.)
There is a good bit of history and context for how we got to this mess, and it brings up questions that we should be prepared to answer: 1- can the people be manipulated into another war, and 2- is there a fundamental fault or weakness in our democratic system which prevents us from resisting this sort of propaganda manipulation?
The word propaganda is a dirty word today - perhaps suggesting a dark, smoke-filled room in a totalitarian country, where evil military officials secretly plot to promote lies to a gullible and uninformed public. But in fact, as Jacques Ellul and others have written, propaganda is more common in democratic states than in totalitarian ones, because democratic governments can't resort to coersion as easily to get their way with the people, so they have to rely on persuasion. Furthermore, rather than relying on falsehoods, good propaganda is "truthful" in the sense of having "truthiness" (a simply brilliant obervation by Stephen Colbert - but credit should go to Emily Dickenson: "Tell all the Truth but tell it slant...") And finally, the educated classes are perhaps easier victims of propaganda than the "gullible uninformed masses" since they are more likely to accept second-hand information from "authoritative" sources. Nor is propaganda limited to war time - propaganda is a common everyday presence in our entire society - which is why it is known more euphimistically as "public relations" - in fact, PR is a multi-billion dollar industry, and the government is no small customer of the major PR agencies.
As we wallow in the post-war disillusionment, it should be remembered that this isn't the first time in US history that we went to war based on a lot propaganda. To understand this we have to go back to the turn of the 20th century and WWI in particular. The political circumstances of WWI are largely forgotten today, as the whole war is treated as just a run-up to WWII, but anyone who wants to learn more about the role of propaganda and "opinion management" in the modern democratic state should carefully study that period.
The British had a significant propaganda operation intended to demonize the Germans, and they were especially active in the US where they hoped to encourage the US to enter into the war on Britain's side (and to counter the perceived influence of pacificists plus the German- and Irish-American communities.) The Brits promoted a great deal of anti-German atrocity propaganda at home and abroad - stories of mass rape and pillage, summary executions, etc. It was only after the war when Arthur Ponsonby published a lovely little book entitled Falsehoods in Wartime (available for free online) in which much of the atrocity propaganda was exposed as mostly lies - including the widespread claim, promoted by British intelligence services, that the Germans usedcorpse factories in which the bodies of dead troops were rendered to make glycerine, oil, and pig fodder. And thus, it was only after WWI that the term propaganda became pejorative term - prior to that, it was considered to be neutral.
(An interesting sidenote: one of my favorite WWI propaganda ploys by the British intended to demonize the Germans was the Lusitania Medal ploy - which shows how convoluted - and yet effective - WWI propaganda could get. The British exploited the Lusitania's sinking to bring the US into the war. Generations later, according to a disgruntled former CIA employee, a similar ploy was used by the US to demonize the North Vietnamese in the eyes of the US public, except using a stamp instead of a medal. According to Philip Liechty, a former CIA operations officer in Indonesia, the CIA and State Department printed large numbers of the fake postage stamps showing a North Vietnamese soldier shooting down a US Army helicopter. The stamps were supposedly printed by the North Vietnamese. They were placed on letters written in Vietnamese, and were then mailed all over the world. The CIA then made sure journalists would get hold of the letters. A copy of the stamp was featured on the cover of Life Magazine's issue of February 26 1965 and identified as a "North Vietnamese stamp". A few days later, the State Department issued a White Paper accusing the North Vietnamese government of being "aggressors". Thus, the public mind was being prepped for an attack on Vietnam. Ironically, a couple of these stamps were found in the possession of Malcolm X's body after he was assassinated. No one knows why or how he got them.) 
In the US, President Woodrow Wilson had been elected into office on an platform which opposed US entry in the war. However, once in office he changed his mind, and had to figure out a way to convince the public to support US participation in the war. To do so, he created the Comittee on Public Education (aka Creel Committee or CPI) which was tasked with the goal of "selling" the war to the people. (The similarity of the Creel Committee's mission to the Office of Special Plans is not accidental.)
In trying to sell the war to the people, the Creel Committee had a tough prospect ahead. As Timothy Glander wrote in Origins of Mass Communications Research during the American Cold War:
That there was a need to create consensus, stifle opposition, and generally manufacture enthusiasm for the war when it was declared on April 6, 1917, was obvious to many who sat in the upper echelons of power. They knew that total mobilization for a modern technological war required not only a generation of young men who would willingly risk their lives for the stated war objectives, but also a population on the home front who would staff the industrial war machine and accept great personal and economic hardship. The Wilson administration knew that it was not about to garner such support for its war aims by remaining idle. Indeed, 6 weeks after the declaration of war, only 73,000 men volunteered for military service, although 1 million were needed.
It is often claimed that the Creel Committee was the first formally-created domestic propaganda apparatus in the US. The members of the commitee included top level businessmen, artists, journalists and more importantly, people like Edward Bernays author of Propaganda and one of the founders of what was then a new field - Public Relations. It also included Walter Lippmann, a well-known American journalist and author of Public Opinion - one of the first books on the topic of government role in shaping mass opinion (and highly recommended reading.)
The Creel Committee was more than just an apparatus used to sell a war. It was part of a historical trend, in which Big Government and Big Business had taken an active role, using the newly-developed mass communications technologies such as radio, in shaping public opinion for the supposed benefit of the public, using the latest scientific means to measure - and then manipulate - mass opinion. It wasn't just the Right and Fascists who believed that the people had to be "led" - Progressives like Creel himself were strong proponents of the necessity of "educating" the public. (Indeed, after the war, Big Business adopted many of the tactics and methods of the Creel Committee for its own benefit.) At the same period, the evolving field of psychology had challenged the Enlightenment idea that humans were rational beings, capable of self-rule (Bernays, one of the members of the Creel Committee and one of the founders of the field of public relations was a nephew and proponent of Freud.)
See, starting from the turn of the 20th century, a certain view of the role of the mass public in democracy had been gaining ground - a view that was later to be known as "Democratic Elitism" (see Peter Bachrach's book, The Theory of Democratic Elitism: A Critique) Sociologists and political writers had come to believe that that people were fundamentally irrational, and that the rise of the mass society and mass opinion presented a danger to society itself, and so public opinion had to be controlled and directed using effective domestic propaganda and PR techniques. (See Gustav LeBon's The Crowd, Robert Michels's The Iron Law of Oligarchy, and works by Gaetano Mosca and Vilfredo Pareto, and Politics: who gets what, when and how by Harold Dwight Lasswell.)
In summary, the concept of Democratic Elitism states:
1- The "tradition" Madisonian version of democracy - according to which elected representatives carry out the "will of the people", was untrue and not workable since the people were simply a herd that had no "will" and were not qualified to run a country based on their mass sentiment anyway (but it was a useful legitimizing myth and so it was to be maintained as a cover.) Running a country is too complicated and the people are too short-sighted/irrational to rule themselves. If left uncontrolled, public opinion represents a danger to goverment and the people themselves.
2- Democratic systems will inevitably be dominated by elites who will rise up based on their ability to manipulate public opinion in their favor (one of the characteristics of elites is that they're "symbols specialists".) The elites arise through a selective process to ensure that they have the necessary training/background/specialized knowledge to set the country's policies.
3- It is the responsibility of the elites is to formulate policies, and to sell these policies to the people using propadanda techniques, making the people believe that the selected policies actually represented their views. This is known as the process of the "manufacture of consent" (a term associated with Chomsky - but in fact first coined by Walter Lippmann)
4- The role of the people in a democracy is only to elect which elites will dominate them. This system will work as long as there is a "circulation of elites" which ensures that those who are most competent in selling their policies to the public will rise to the top and that corrupted/incompetent elites will fall from power.
Now if this sounds familiar, it is because the intellectual fathers of "Neoconservatism" - people like Leo Strauss and Joseph Schumpeter - subscribed to the same views as the Democratic Elitists. Schumpeter has a oft-quoted passage in his book, Capitalism, Socialism and Democracy:
"[D]emocracy does not mean and cannot mean that the people actually rule in any obvious sense of the terms 'people' and 'rule.' Democracy means only that the people have the opportunity of accepting or refusing the men who are to rule them."
Anyway, the Creel Committee was quite succesful in selling the war to the people. Remember "Freedom Fries" If yes, then some of
this may sound familiar:
Creel did his job so well that people went a little nuts in their hatred of Germany and things German. German books were burned, the name sauerkraut became "liberty cabbage," hamburgers became "liberty steaks" and frankfurters were replaced by "victory sausages." Stores with German names were sometimes boycotted and broken into, and owners were attacked.
Berlin, Iowa, changed its name to Lincoln, while East Germantown, Ind., became Pershing. Banks, hotels and other businesses with German in their names soon found new identities. Statues of Schiller, Beethoven, Heine and other icons of German culture were defaced. In Texas, the governor tried to fire all aliens on the faculty of the state university, while the College of the City of New York reduced by one point the credit value of each course in the Department of German.
But after the war, there was a period of disillusionment when many of the propaganda lies were finally exposed by the likes of Ponsonby. The disillusionment the the post-WWI period with the preceived influence of propaganda led to the creation of the Institute for Propaganda Analysis, which claimed a role in educating the public to be identify and resist propaganda. However, the Institute was short-lived, and the last of its members withdrew after it was accused of 'pacificism' in the face of the Japanese attack on Pearl Harbor. With the entry of the US into WWII, war propaganda was back like never before - and this time, not only was Hollywood recruited into the Pentagon's propaganda business (where it remains today) but the government started funding formal research into the pscyhology of propaganda.
I'll end this longish restatement of the history of propaganda in the US here - I recommend reading Origins of Mass Communications Research during the Cold War plus the sources cited in the "additional reading" section below for more information.
In Part II of this post, I will deal with two questions:
1- Can Bush sell us another war?
2- Is there some fundamental flaw in the American legal/political system that allows the government to manipulate the public?
(More reading: The First Casualty by Phillip Knightley, Munitions of the Mind by Philip Taylor, Information War by Nancy Snow,, etc)
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